About Coffee…

Work is emotional. We all feel it, but nobody talks about it. There’s the anxiety before a high-stakes tech interview, the high when you nail something hard, knowing you’re good at what you do but struggling to prove it in 45 minutes.

Coffee Is Not A Strategy is about that gap - between the work you actually do and how that work comes across. We’re starting with behavioral interviews for senior engineers, engineering managers, and tech leaders, because that’s where this gap becomes painfully obvious.

I’ve spent years leading teams and sitting in interview debriefs at large tech companies, watching how levelling, offers, and hire/no-hire decisions actually get made.

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New here? Start here → Behavioral Interviews